ABOUT

Movers & Shakers

Sports Media Group (SMG) is an innovative sports promotion and media company dedicated to revolutionizing grassroots and professional sports in India. With a deep passion for athlete development, sports broadcasting, and event management, SMG creates unparalleled opportunities for young talent to shine on the national and international stage.

As the official promoter and organizer of “The India Cup” School Football Championship, SMG is committed to nurturing the next generation of football stars by combining top-tier sports management, media partnerships, and brand activations. Our expertise spans across:

✅ Sports Event Management – Organizing and executing high-impact tournaments.

✅ Sponsorship & Brand Partnerships – Connecting brands with valuable sports audiences and atheletes.

✅ Live Streaming & Digital Content – Bringing sports action to millions through strategic media collaborations.

✅ Athlete & Grassroots Development – Identifying and promoting emerging sports talent.

✅Sports Exchange Programs – Work with schools & students for inbound and outbound sports and educational exchange programs

SMG is a brand under its parent company Alumnik India Private Limited - CIN U63120WB2024PTC272694.

OUR TEAM

We’re a global gang of sports junkies, media nerds, and creative hustlers who somehow make chaos look organized. From different corners of the world (and wildly different playlists), we’ve come together to turn big ideas into epic events—like The India Cup. With experience ranging from pitching stories to pitching wickets, we blend strategy with spontaneity, and memes with marketing. Basically, if it’s fun, fast, and a little bit crazy—we’re in.