Normal West Says Goodbye to Their ‘Normal’ Score Table

By September 8, 2017 October 4th, 2017 Uncategorized

Edwardsville, IL, September 8th, 2017 – Normal West High School (NWHS) in Normal, IL has signed a multi-year sports marketing agreement with Sports Media Group (SMG) and with this comes a new 24’ Digital Scorers Table. The sports marketing agreement is a game changer not only compared to other agreements but also to NWHS. SMG assumes all sports marketing responsibilities to fill the static and digital advertising opportunities on the scorers table and NWHS will receive revenue for every ad that is sold.

Finding untapped revenue sources and trying to expand an already tight budget is just one of the many responsibilities being put on Athletic Directors today. SMG is different from other sports marketing companies because SMG finds sponsors, negotiates rates, finalizes legal agreements, and professionally designs ads, all on a school’s behalf, allowing an Athletic Director to spend more time focusing on overseeing athletic programs. To keep up their end of the partnership, NWHS simply has to connect their Digital Scorers Table to wifi once a week (to upload new ads) and display the tables at all home athletic events, and they’ll receive a portion of all ad revenue that SMG generates.

The NWHS Wildcats’ new Digital Scorers Table will span a whopping 24’ long with 150” of digital space to show messages from supportive local businesses, sponsor logos, and advertisements. Twenty-four feet of scorers table will be configured for all home varsity events; but the tables can be broken apart into 8’ and 16’ increments for other events, such as freshman and JV games and various sports happening simultaneously. The ability to “mix and match” gives sponsors another advantage as they can now advertise to two different audiences at the same time. With their 24’ table, comes 6 static signs that serve as an opportunity for community businesses or any organization to have a constant presence in front of the audience. With both digital and static media types available to advertisers, this creates various inventory opportunities for both large and small advertisers.

Check out the live install photo below and be sure to check out to learn more about their sports marketing program.

About Normal West High School: Normal West High School is a four year public high school, for grades nine through twelve, in Normal, Illinois. Normal West has an enrollment of approximately 1,600 students and is a part of the IHSA Big 12 Conference.

About SMG: Sports Media Group (SMG) is a sports marketing company that connects fans and sponsors to assists schools in generating advertising and sponsorship revenue. SMG works with schools to bring valuable sponsorship and advertising opportunities to businesses and organizations, and bridges the opportunity for companies to advertise their brand in a family-friendly setting to the local community.