Digital Score Tables Are Becoming the New ‘Norm’

By September 12, 2017 October 4th, 2017 Uncategorized

Edwardsville, IL, September 12th, 2017 – Normal Community High School (NCHS) in Normal, IL has contracted a multi-year sports marketing agreement with Sports Media Group (SMG). NCHS will receive many benefits upon signing the exclusive sports marketing agreement with SMG. Not only has Normal Community upgraded to a brand new Digital Scores Table with static and digital advertising opportunities, but also over the term of the agreement, they will receive revenue that SMG sells on NCHS’s behalf.

Generating incremental revenue sources while trying to be the best athletic program they can be for their students is just one of the many hats that Athletic Directors wear every day. SMG is unlike other sports marketing companies because SMG completely takes over in securing sponsors so that Athletic Directors aren’t left with pressure to figure out how to expand their budgets or worse, cut certain sports. As part of this unique agreement, all NCHS has to do is connect the table to wifi once a week and SMG will take care of the rest, such as prospecting sponsors, negotiating rates and legal documents, and creative development of the ad. Advertisements will be uploaded as they are sold and they will appear on the table for NCHS fans and guests to see. For example, a local restaurant can create special, limited-time promotions to the crowd to be the “official post-game destination” and increase sales.

The NCHS Ironmen new Digital Scorers Table will span 16’ long with 100” of digital space to show ad content, messages from supportive businesses, and special advertising promotions. With their 16’ table, comes 4 static signs that serve as an opportunity for community businesses, or any organization, to have a constant presence in front of the audience. Both large and small advertisers will find that they can advertise in many different ways, as there are both dynamic and static options available.

Check out the graphic rendering below and be sure to check out to learn more about their sports marketing program.

About Normal Community High School: Normal Community High School is a four year public high school, for grades nine through twelve, in Normal, Illinois. Normal Community has an enrollment of approximately 2,000 students and is a part of the IHSA Big 12 Conference.

About SMG: Sports Media Group (SMG) is a sports marketing company that connects fans and sponsors to assists schools in generating advertising and sponsorship revenue. SMG works with schools to bring valuable sponsorship and advertising opportunities to businesses and organizations, and bridges the opportunity for companies to advertise their brand in a family-friendly setting to the local community.