By January 22, 2018 Uncategorized

Edwardsville, IL, January 19, 2018- Burlington Central High School, home of the Rockets, in Burlington, IL has signed a sports marketing agreement with Sports Media Group (SMG), a sports marketing division of Nevco Sports. In conjunction with their agreement, the Rockets upgraded to brand new revenue-generating scorers tables with static and digital advertising opportunities for all of their indoor sporting events.
Burlington Central High School is maximizing their courtside experience through (2) 12’ Digital Scorers Tables. One table will be displayed in the Rockets’ main gym, home to the Rockets’ basketball, volleyball, and wrestling teams, and the second table will be placed on the main court in the Field-house, which is set to be completed in August of 2018. This partnership allows BCHS to generate revenue by simply displaying local advertisements, secured by the SMG team, on their scorers tables for all their spectators to see. The new scorers tables not only provide an incremental revenue source for Rockets’ Athletics, but it also promotes local businesses and supportive organizations in the community.
SMG’s proprietary content management software will remotely operate both BCHS’s digital scorers tables and doesn’t require any hands-on work from the school itself. The day-to-day sports marketing operations will be managed solely by SMG, while Burlington simply connects their tables to Wi-Fi once a week; and by keeping up their end of the partnership, will receive a portion of all the advertising that SMG sells.
Each of Burlington Central High School’s 12’ Digital Scorers Tables consists of 100’ of digital space, allowing them to make the most of their courtside by displaying inventory spots for sponsors, advertising, and donors. They also both feature (2) static signs that provide the school with an opportunity to showcase premier supporters in a prominent location at every home game.
The new equipment will stretch across the sidelines at both Burlington Central High School gymnasiums later this month.
Check out the graphic rendering below and be sure to visit www.thesportsmediagroup.com to learn more about their sports marketing program.

About Burlington Central High School: Burlington Central High School is a public four-year high school located in Burlington, Illinois, a far northwest suburb of Chicago. Their goal is that all Central students graduate ready to be successful in college and equipped with the necessary skills needed to transition into the workplace.

About SMG: Sports Media Group (SMG) is a sports marketing company that connects fans and sponsors to assists schools in generating advertising and sponsorship revenue. SMG works with schools to bring valuable sponsorship and advertising opportunities to businesses and organizations, and bridges the opportunity for companies to advertise their brand in a family-friendly setting to the local community. SMG is truly different than other sports marketing companies because we do 100% of the advertising sourcing for schools and we partner with the country’s top manufacturer for scoring equipment and accessories.

If you would like more information about this topic, please contact Abby England at 618-659-7513 or email AEngland@nevco.com.